BLOG: I DON'T TALK LIKE A TREEHUGGER AND I NEVER WILL

INTERVIEW QUESTION: How is your previous career useful in your current position?

ANSWER: One of the reasons I'm effective is because I'm from the private sector. I don't talk like a treehugger and I never will. Secondly, my marketing background has been indispensable to creating momentum and lots of noise for CAN. Since we have to stretch every dollar, more ingenuity and guerrilla tactics are required from me than ever before. I have embraced this challenge as a way to buff my skill set even further. Right now, I'm plunging into social media, a comparatively new domain for me and totally virgin territory for most HK organizations. Finally, it goes without saying that the skills of writing, thinking and argumentation, which have been well honed over the years, are the indispensable tools of my stock-in-trade on a daily basis. But this is no different than if i were helming any business organization.

Follow me at http://twitter.com/joanneooi
http://cleanairnetwork.blogspot.com/

WHY TWITTER ISN'T JUST FOR VAPID TEENAGERS WITH LOGORRHEA

rather, based on my own experience, twitter has already significantly enriched my life and mind. every time i log on (with my blackberry) to @joanneooi, i treat myself to a welcome onslaught of statistics, anecdotes, testimonials, learnings, the magnificent quantum of which would have been unthinkable a few years ago before the advent of such a fantastically efficient learning tool. granted, i'm not following friends, but the most popular and authoritative tweeters in the tech industry. (check out my SMM list) here is a fantastic testimonial from a leading business professor who specializes in issues of entrepreneurship. his article about why twitter is the only SM platform he uses handily encapsulates the efficiencies of group learning, iteration and thinking. it goes without saying that 1) his mind rocks 2) i've already learned tons from tuning into his though-stream 3) not a single tweet is wasted on social or intellectual frippery. i could only have discovered and learned so much from this one person in the last 24 hours by dint of twitter! here's the story of vivek wadhwa(@vwadhwa)
http://www.washingtonpost.com/wp-dyn/content/article/2010/01/01/AR2010010100662.html

here's a great article in the nytimes.com which just came out on "why twitter will endure" too. unfortunately, i couldnt' find any link but the one to the nytimes mobile site! http://mobile.nytimes.com/2010/01/03/weekinreview/03carr.xml
i recommend that you try to find this on the website in a couple of days when it comes out, hopefully. for now, read it on your smartphone!

and, of course, it goes without saying, follow me at @joanneooi and follow Clean Air Network at @cleanairnetwork