Wednesday, January 27, 2010

New post: Because EVERYONE always asks, How can I make a (C02) difference? Mechanisms for reducing carbon emissions at the grassroots indiv & community level

Although CAN isn't primarily focused on climate change and we take pains to avoid confusing the issue with air pollution, here is a new Huffington Post series by my friend, David Gershon, about how eco-teams within a community can reinforce collective behavioral change, based on his game-changing book, The Low Carbon Diet. Be patient: the first installment in the series doesn't describe the best parts of The Diet, just the backdrop of how the concept of the Low Carbon Diet arose.
www.huffingtonpost.com/david-gershon/empowering-a-climate-chan_b_434874.html

While the book's underlying premise that individual behavioral change is commendable, let's not forget that the primary drivers of carbon reduction must always be governmental policies, which provide price cues, mandate energy efficiency and encourage investment in technology.

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